Cannabis—The First Industry Built on the Information Revolution
Cannabis as a Catalyst in the Age of Information Technology
Cannabis leads the fastest growing industry in our nation’s economy. Not only is the cannabis industry exponentially prospering, but it has implications to catalyze many aspects of our lives, including agriculture and healthcare.
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The Consequences of the Industrial Revolution
As a society, and with the push of the information revolution, we are starting to understand the importance of sharing the most sustainable and efficient practices and products to our global community. Unfortunately, in the agriculture industry especially, the industrial revolution was focused on volume production at the lowest cost, with very little concern to the detrimental consequences, and a complete detachment from the process and its results.
Business decisions with this industrial mindset were made to maximize volume output and ROI. Chickens are no longer considered animals, but are looked upon as business assets on a balance sheet. They are confined in spaces too small for a healthy, comfortable life, and pumped with antibiotics and hormones–bred like disposable objects rather than living beings. Farmers contaminate crops with dangerous pesticides that can make their way into consumers’ bodies and the lands we inhabit, potentially causing immense and widespread problems.
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“We are starting to understand the importance of sharing the most sustainable and efficient practices and products to our global community. ”
A Solution: The Information Revolution
The information revolution is the result of having access to unlimited information at the palm of our hands. With this increase in information, decisions are revolved around an increase in transparency within a supply chain.
Small batch craft is an example of the re-emerging business technique gaining traction and appeal. The public is becoming more attracted to the idea of consuming products that were produced locally, or at a smaller scale, with a higher appeal to the specific product and its production and craft than the high-density markets alternative. These industries gain success when necessary knowledge and instruction becomes a shared collective. This is prevalent in the world of agriculture, beer, and now–cannabis.
The mindset of how value is created is changing and cannabis can be a major pioneering force. We are making history and a plant is changing the world. But with great power comes great responsibility.
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“The mindset of how value is created is changing and cannabis can be a major pioneering force. We are making history and a plant is changing the world. But with great power comes great responsibility.”
In building the foundation of an industry that will touch so many aspects of human life, we must lead the global movement towards a different kind of business decision making. The public is demanding transparency to understand who made it, how it was made, and the underlying impact to the world as a whole. People have the right to know what is being put into their body and the values their money is supporting.
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Pushing Humanity Forward
The old economy is built on the arrogance of growth at all costs, profiting from pollution, and the refusal to share economic gains with 99 percent of Americans. But out of the ashes of the old economy, together we are building something new based on new-economic principles of collaboration, community-driven innovation, shared profits, and meeting social needs.
“As we make regulations and build the infrastructure of the industry, we need to gut-check ourselves and make sure we put people first.”
With accessibility from which the information revolution provides, we have the ability to track everything from seed to consumption–to bring the farm into the home. Growers are people who can be introduced, their methods explained, and the entire process less detached from our awareness. As we make regulations and build the infrastructure of the industry, we need to gut-check ourselves and make sure we put people first.
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We have an opportunity to do things with an eye for the future, an eye for craft, and transparency in our production rather than production with pure profit intentions. With the ability to gather and share information at the most rapid and universal pace to date, cannabis will be the industry to put consumers first–and we are obligated to do so.
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